Bingo Story
At Clipwire Games in downtown Toronto, I worked on both The Price Is Right: Bingo! and Bingo Story as Lead Game Designer.
I’ve helped Bingo Story impressively raise its ARPDAU from $0.50 to over $1.00 in a little over 4 months. With constant A/B testing on new features, economy updates, FTUE updates and monthly updates, Bingo Story has seen a revival, increasing our ROAS and Retention significantly, alonside the growing revenue and strong conversion rates on a nearly decade-old game.
My dedication to the project continuously allowed me to absorb more responsibility, bolstering my strong understanding for great live-service, long-term games.
My Responsibilities
Managed product timeline, team tasks and project direction for all Clipwire Games products
Responsible for 3M+ monthly revenue from 500K+ annual players across multiple live games
Iterated and refined on existing game mechanics with playtest feedback
Designed new gameplay mechanics that fit with theming and project scope
Refined gameplay and mechanics through rigorous playtesting and iteration
Analyzed daily user KPIs and metrics, resulting in data-driven decisions and iterative monthly updates
Proposed and developed 150+ A/B tests resulting in persistent increases in key metrics such as ARPPUARPDAU, LTV, Retention and Conversion
Logged and tracked 500+ tasks and bugs
My Designs
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Bingo Story’s economy had lots of underlying economy issues when I first joined the project as a Game Designer. Over the course of 6 months, I dramatically updated the core game economy to have a fewer currencies and tighter control on hard currency.
This has also allowed me to investigate the soft currency to create a soft-pinch on end-of-game loss aversion. This creates a strong and healthy game economy based around affording users gameplay and pinching o soft-currency to make their sunken currency even more valuable.
I attribute all of the economy success to my constant and thorough A/B testing, which has provided endless data to support my hypotheses and helped me make data-driven decisions.
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Bingo Story was silent on new features since the start of development of The Price Is Right: Bingo! Whe I joined the project, I instantly started work on new FTUE features and cleanup, as well as new revenue-generating passes and features. These passes, within less than 1 month, gained the prodcut more than $120,000 in revenue and growing.
I’ve continued to work on new feature development, with new ground-breaking features releasing in our 1.68.0 release that includes soft-currency pinch points that were afforded by my endless economy bucket testing.
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Bingo Story has been on the market for over 7 years, meaning there is a lot to unpack in the game. While leading the project, I continue to push for the most polish and bug-free releases that we can.
I continue to playtest, prototype, polish and discuss the game daily, aiming for the best product we can achieve as a team.