I was previously employed at Clipwire Games in downtown Toronto working on The Price Is Right: Bingo! as a Lead Game Designer. I was responsible for many of the features, mechanics, economy and content design in the game. Currently, it sits as the second-highest grossing Bingo Game on the AppStore!
The Price Is Right: Bingo!
Managed product timeline, team tasks and project direction for all Clipwire Games products
Responsible for 3M+ monthly revenue from 500K+ annual players across multiple live games
Iterated and refined on existing game mechanics with playtest feedback
Designed new gameplay mechanics that fit with theming and project scope
Refined gameplay and mechanics through rigorous playtesting and iteration
Analyzed daily user KPIs and metrics, resulting in data-driven decisions and iterative monthly updates
Proposed and developed 150+ A/B tests resulting in persistent increases in key metrics such as ARPPUARPDAU, LTV, Retention and Conversion
Logged and tracked 500+ tasks and bugs
My Responsibilities
Game Design
Live service games generate tons of data, I analyzed new data daily, noting any product trends:
Revenue trends
Engagement metrics (D0-D30+)
Lifetime value
Churn rates
My design approach is data-driven, but always player-centric. I was responsible for spearheading the development of new features and economy refinement, all driven by precise metrics that guided by decision making.
Investigated why players are/are not engaging with the product, and if design goals were being met
Pitched ideas using data and metrics to support my decisions
Design decisions were considered holistically, ensuring it fit within the broader player journey
Combined data with player psychology to create and increase long-term engagement
Live service longevity is driven by effective LiveOps. I owned the product cadence, created new and updated existing LiveOps for all Clipwire Games live titles.
Cadence of LiveOpswas refined as data showed what was/wasn’t working
Predictable content releases drove engagement spikes
Maintained novelty by “spicing it up” once in a while - new events kept things fresh
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I found inspiration from the famous Contestant’s Row in The Price Is Right TV show and repurposed the game into a weekly tournament. Contestant’s Row incorporates front-facing leagues, a double milestone track, and reward invcentives.
The tournament proves to be a key driving mechanic that bolsters DAU, ARPDAU and retention from D0 all the way to D30+, proving to be a long-term feature driven significant engagement.
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Bee Blast serves as a session extension mechanic and a source of drip currencies to reinforce our core gameloop. Each core game feeds into the extensive milestone which rewards bonuses and rewards used for core gameplay. To keep things fresh, the event cadence loops every 3 days.
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The Missions mechanic is used for depth of session and creates and maintains focus within a single session. With the addition of its weekly milestone, each mission feeds towards a week-long loss-opportunity to strengthen retention.
Addition of the Battle Pass-only missions incentivizes investment for engaged users and is a source for conversion on IAPs.
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I’ve be responsible for the conception, design, balance and testing for a number of events within The Price Is Right: Bingo! Our in-game events are called Pricing Games - inspired by those on the famous show The Price Is Right.
Event I’ve designed:
3 Strikes
Safe Crackers
Master Key
Pocket Change
Cover Up
Each Pricing Game reimagines the core game with new mechanics such as Helpers & Obstacles, as well as post-core mini-games that reflect the very same pricing games they’re based on
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During soft-launch, I stepped-in to assist the art and user interface team and created over 25 unique sale offer modals and screens. Starting from scratch in Photoshop all the way to implementation in-engine and IAP submission, I was responsible for a large handful of sales of multiple offers around the games many features.
Some sales include:
Bingo Pass (Battle Pass)
Piggy Banks
Event Sale Offers
Daily Deal
New User Welcome Bundle
Many More
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I was responsible for a large handful of the content throughout the game. Notably, Event Collection sets have players playing Pricing Game (Event) games to earn card collections for various sets. Additionally, the Teams mechanic has Teams of 30 working together to reveal daily Showcase Prizes - all apart of a weekly Showcase collection.
